TechTalk with Karen
What makes you, your product, or your business stand out from the millions of others? Why should someone choose to invest their time in what you are trying to offer instead of the various others who are doing the exact same thing as you? It’s simple. It has to do with connection.
Think about the people we choose to spend time with. We continue those relationships because of some sort of connection such as a family relation, similar interests or careers and so on… This same need for connection exists for businesses as well. We look for complementary personalities, competence, and experience that match our personal expectations. We look for referrals that show a company or person can successfully produce the results that that fit our person expectations. Whether we’re looking for a plumber, an interior designer, or a social media mentor, finding the right connection with a business or person will determine if we choose them and if we continue to invest in them.
“Business is Personal and Branding Helps Connect the Two.”
— Karen Nelson, Thriving Talk
So what do we do when we are not familiar with a business yet and we have several similar options to choose from? We visually evaluate them searching for some sort of connection. Branding is an important key to help us connect with the right market or target audience. It’s going to visually make connections before they even get to know us.
Time to brainstorm the things that will make you stand out while still be authentic to who you are, your product, and what you represent. Don’t put this off. It needs to be done right away to help others discover a connection with you before you’ve even met?
Here are some areas to consider when starting your brand
- Pick your niche. Who are you targeting?
- Research your target audience
- Choose a business name
- Pick your colours that represent you AND attract your target audience
- Pick your fonts
- Create a brand logo
- Put a face to your business
- Apply these across all of your business platforms and documents.
4 Branding Tools To Bring Your Broadcasts to Life
Discover how easy and fun it is to find your branding style while creating LIVE or Recorded Video Broadcasts with Be.Live, a helpful online streaming application. Join me as I show you how to access and use overlays, themes, logos, and backgrounds in your broadcasts to incorporate your brand into your videos.
Be.Live offers a fantastic FREE version as well as a paid version for additional features. It can be recorded and uploaded anywhere you need OR broadcast LIVE, streaming straight from the application to FaceBook, YouTube, and/or LinkedIn. This is one of my “Favourite Products” because it is such a handy tool to make you stand out, brand yourself, and bring a higher level of professionalism to your videos.
Check out what else I have to say about Be.Live and my other favourite things by selecting “Favourite Products” in the Top Menu or clicking HERE.
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